ICANN’s great domain name auction

.com is so 20th century – Welcome to ICANN’s great domain name auction: "ICANN (the Internet Corporation for Assigned Names and Numbers) has held its lottery draw for 1,930 new sponsored global top level domains (gTLDs). . . The ICANN “prioritisation draw” was held in an all-day event at the Los Angeles Airport Hilton, complete with a barrel girls and the razzamatazz of a Lotto draw. The main purpose of the draw was to determine the order in which ICANN will evaluate the applications. Each applicant paid US$185,000 to ICANN, but if there were multiple applications for the same name, then those applicants must try to decide between themselves who will be the candidate. They might draw straws, have a private auction, or set a joint venture to share the domain name. If they cannot decide, then ICANN will hold an auction limited to the applicants and keep the money. It has already made $350 million from the application process – by such methods does ICANN fund its operations. The top five contested TLDs are:
.play has four applicants (one of them is Amazon )
.dog has three applicants
.party has two applicants
.energy has two applicants
.food has three applicants.
. . . . The original generic TLDS date from the 1980s, when seven were defined (.com, .edu, .gov, .int, .mil, .net, and .org). In 2000 seven new TLDs were introduced (.biz, .info, .name, .pro, .aero, .coop, and .museum). ICANN took over responsibility for allocating names from the US Government in 1999. . . . "

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