Reveal Day 13 June 2012 – New gTLD Applied-For Strings | ICANN New gTLDs: "ICANN developed the New generic Top-Level Domain Program to increase competition and choice by introducing new gTLDs into the Internet’s addressing system. What is a gTLD? It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 "generics" in the domain name system right now, but that is all about to change. The new gTLD application window opened on 12 January 2012 and closed on 30 May 2012." The following link displays all of the gTLD strings that were applied for during this
round. - http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en
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A new domain for leading brands - Business Review Europe: " . . . . Since the close of the application window, though, it hasn’t all been smooth sailing. In fact, after the applied-for TLD ‘strings’ (names) were made public in June, a number of concerns were raised about the new TLD programme as well as specific proposed domains. For example, applications for the .ISLAM, .CATHOLIC and .PORN strings were met with a degree of opposition, but even less controversial domains such as .BOOKS (applied for by Amazon) and .BEAUTY (applied for by L’Oreal) have encountered resistance. Many of these objections rest on the idea that such TLD strings are for publicly owned generic terms and that they should not be monopolised by companies who are able to pay for their use as TLDs. In particular, concerns that the applications made by corporate giants such as Microsoft (for .DOCS) and Amazon (for .BOOKS) will reinforce their dominant market positions and equip them with an unfair advantage over smaller competitors in their field. However, many people don’t realise that issues concerning generic strings have already been confronted and dealt with in the trademark world. For example, despite the minor furore that .BEAUTY might provoke, it’s a term that has been trademarked in the US since 1996, and no negative outcomes or public limits to its use have emerged as a result of this private ownership. In fact, the internet has dealt for years with the use of generic terms across all existing top-level domains. The ‘dot com’ of ‘beauty’, for instance, is a successful company owned by Walgreens and has sparked little controversy. . . ."
Cnet Does Feature Story On Mike Mann: “Meet the ‘Mann’ who registered 14,962 domains in 24 hours” | TheDomains.com – Domain Blog: "Mike Mann - ".Com is king and will always win, every other decent site and app needs the .com perpetually or their competitors will, and for branding and google too, memory, flight to quality forever, no replacement technologies or ideas will beat it. Mark my words and sales. .Co is next best bet as my investments show too."
ICANN’s gTLD auction proceeds should be used to bring mesh technologies to Africa. - Slate Magazine: "For instance, the .web gTLD is widely desired by a number of different organizations, as it is the most likely contender to possibly challenge the king of all gTLDs: .com. There are currently eight applicants for .web, including Google, German Internet giant 1&1, and incumbent registry operator Afilias (which manages .org and .info) among other bidders. We expect that the bidding for .web alone is likely to be in excess of $5 million and could potentially reach $10 million or more. For the .app gTLD, there are 11 applicants—and we may see a titanic bidding war between Google and Amazon. There are hundreds more contended strings that are likely to go to auction and raise tens of millions of additional dollars—even $100 million isn’t out of the question."
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