Google Could Open .Search, .App, .Blog And .Cloud gTLDs To The Public

If It Gets Them, Google May Open .Search, .App, .Blog And .Cloud gTLDs To The Public | TechCrunch: " . . . In a letter to ICANN (PDF and embedded below), Google VP and CIO Ben Fried writes that ICANN should “allow all closed generic string applications to proceed.” In Google’s view, he writes, the new top-level domains will allow for much-needed innovation in this space. He especially notes that “for many users, domain names remain decidedly difficult to use and manage,” so chances are Google will work on lowering the barriers for registering domain names and linking them to users’ sites. Most importantly, however, Fried also notes that there are a number of terms in its portfolio that “have been identified by governments (via Early Warning) and others within the community as being potentially valuable and useful to the industry as a whole.” Those are .app, .blog, .cloud and .search. Google says it is amending its applications for these domain names, and while it isn’t disclosing the details of these changes, the language definitely makes it sound as if Google will open them up for use outside of Google, too. “We also believe,” Fried writes, “that for each of these terms we can create a strong set of user experiences and expectations without restricting the string to use with Google products. . . .”

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