Is .com the 212 area code of domains? - MarketWatch: "The World Wide Web is getting wider with the addition of new top-level domains this year, but experts say businesses and marketers may find that grabbing new options won’t do much good. The .com ending for Internet addresses still rules.. . the new domains are years from meaning much to consumers. Search-engine algorithms favor whoever has the .com address, says Ed Mayuga, a partner at St. Louis-based marketing firm AMM Communications. Plus, most consumers will try the .com site first, whether it’s the right Web address or not. “We are fixated on .com,” says Larry Chiagouris, professor of marketing at Pace University’s Lubin School of Business in New York. “It’s like how people have become conditioned to go to Google for a Web search. Only then do we try Yahoo or Bing, if Google isn’t getting us what we want.” That could change, he says, but it’ll take five to 10 years and a heavy marketing effort by big brands using the domains. Even then, the .com suffix is likely to still live on, says Jack Vonder Heide, president of consulting firm Technology Briefing Centers. And many domains won’t catch on at all, he says. “I really don’t see a lot of passion about any of these alternate domains, with the exception of .xxx, and that seems to be in their own circle of businesses.” says Vonder Heide. . . ." (read more at link above)
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