Dot Com vs Everything Else

Why Branding Commodities Matters to Your Ecommerce Website | Get Elastic Ecommerce Blog: "I asked Brad about his thoughts on Overstock’s domain rebranding, from Overstock.com to O.co – a $350,000 strategy intended to distance the pure-play from just overstocked items but failed to resonate with customers. Brad advises against veering from the very obvious (conventional .com and country-level TLDs) to unconventional extensions like .co, .net and .info (sorry ICANN). Web users simply think in terms of dot-coms, it’s very difficult to establish domain recognition with any other extension."


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