Trust and a New TLD Success

The Role of Trust in Determining a New TLD's Business Success: "Like it or not, every Top-Level Domain (TLD) is a brand in the eyes of the consumer. So, just how important is trust in the success of the new top-level-domains? I'm no branding expert, but I grasp that no brand, no matter how memorable, will fail to achieve its goals if it does not gain the public's trust. TLD's are no different. Several TLD's in the past have learned this the hard way by running pricing promotions that flooded their namespace with undesirable content or behavior. Once a TLD is tagged as having a distrust issue, it is difficult to erase it from the public's mind. ..." (read more at link above)

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