03 May 2014

New gTLD Domain Names, Google Search Rank

Matt Cutts - Google+ - I read a post by someone offering new top-level domain…: ""Will a new TLD web address automatically be favoured by Google over a .com equivalent?..."

"Matt Cutts: Sorry, but that's just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don't expect a new TLD to get any kind of initial preference over .com, and I wouldn't bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that's your choice, but you shouldn't register a TLD in the mistaken belief that you'll get some sort of boost in search engine rankings."

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